Ferretti, Marco; Profumo, Giorgia; Tutore, Ilaria - In: Journal of Communication Management 19 (2015) 1, pp. 81-101
Purpose – The purpose of this paper is to verify if, in case of a shock event, there are types of corporate announcement that may influence stock price behaviour better than others. The authors also try to determine if the communication strategy may be affected by the type of shock event....
