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Strategic Communication & Values in Societal Dialogue
Romenti, Stefania - 2018
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...
Persistent link: https://www.econbiz.de/10012680714
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Managing legal crises: Strategic communication in the court of public opinion
Fitzpatrick, Kathy - In: Journal of Communication Management 4 (2000) 4, pp. 385-394
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108
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Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context
DeSanto, Barbara; Moss, Danny - In: Journal of Communication Management 9 (2005) 2, pp. 179-196
mainstream management research has defined the main elements and processes of management within organisations. The paper begins … with a critical review of the public relations and management literatures relating to managerial work and behaviour …, highlighting the distinctively different approaches taken by public relations and management scholars in defining the nature of …
Persistent link: https://www.econbiz.de/10014850774
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Management and co‐ordination of international public relations programmes
Butler, Alan - In: Journal of Communication Management 1 (1996) 1, pp. 59-66
discusses the infrastructure necessary for the management of international programmes and the likely costs incurred, including …
Persistent link: https://www.econbiz.de/10014850993
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The impact of organisational culture research on the practice of public relations by regional television
Harris, Phil; Ziegler‐Pierce, Silke; Harris, Irene - In: Journal of Communication Management 4 (1999) 1, pp. 43-55
This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A comprehensive review of the organisational culture literature is made and frameworks based upon this understanding are argued by...
Persistent link: https://www.econbiz.de/10014851079
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Systems theories and public relations practice
Gregory, Anne - In: Journal of Communication Management 4 (2000) 3, pp. 266-277
: social science, behavioural science, engineering, philosophy, business and management. One of the main theoretical …
Persistent link: https://www.econbiz.de/10014851098
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The European public relations body of knowledge
Verčič, Dejan - In: Journal of Communication Management 4 (2000) 4, pp. 341-351
The paper reports on the European Public Relations Body of Knowledge project (coordinated by the author for the European Association for Public Relations Research and Education, CERP Education & Research) that investigates the present state of public relations knowledge in Europe. The project...
Persistent link: https://www.econbiz.de/10014851104
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Considering the source: What the public thinks of sponsors of public relations
Sallot, Lynne M. - In: Journal of Communication Management 1 (1996) 2, pp. 145-165
results. Impression management theory suggests that perceived motives and self‐interests may explain the poor reputation …
Persistent link: https://www.econbiz.de/10014851112
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Communicating to sub‐cultures: Targeting children and teenagers
Sachs, MaryLee - In: Journal of Communication Management 1 (1996) 2, pp. 174-180
Communicating effectively with youth is tantamount to walking the plank on a snakeboard — even if you can manoeuvre the snakeboard down the plank, you are bound to fall off the end before you can ride it back to the mother ship. Weaving in and out of the increasing advertising and promotional...
Persistent link: https://www.econbiz.de/10014851114
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An assessment of trends in the client/agency relationship
Hehir, Peter - In: Journal of Communication Management 1 (1996) 2, pp. 193-199
This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients and...
Persistent link: https://www.econbiz.de/10014851117