Showing 1 - 10 of 64
aspects of commercial and cultural communication. Design/methodology/approach – The approach is theoretical/projectual and …Purpose – This paper aims to focus on “Projects of Organized Communication”, a result of a successful bet: the will to … enrich the degree course in Public Relations with the introduction of new subjects – Displaying and Exhibit Design and Visual …
Persistent link: https://www.econbiz.de/10014850835
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding … -- Reputation spillover: corporate crises’ effects on country reputation -- Communication evaluation and measurement: connecting …
Persistent link: https://www.econbiz.de/10012680714
live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …
Persistent link: https://www.econbiz.de/10014851083
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own corporate culture; the national cultures of the...
Persistent link: https://www.econbiz.de/10014851106
communication processes within their organisation.  …
Persistent link: https://www.econbiz.de/10014851107
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108
The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than effective as a medium to reach key audiences. This paper initially studies the appeal of the Internet over today's dominant forms of media — such as television — before...
Persistent link: https://www.econbiz.de/10014851118
, Portugal, Spain, Brazil, Chile, and Mexico. Design/methodology/approach – This paper uses a critical-conceptual method through …
Persistent link: https://www.econbiz.de/10014851203
conceptualization of Hofstede’s dimensions for organizational social media use. Design/methodology/approach To determine how Facebook is … communication by focusing on the information provided through textual and visual messages. Findings The results paint a mixed …
Persistent link: https://www.econbiz.de/10014851221
Purpose – The purpose of this paper is to clarify the effect of communication satisfaction (CS) on employees … cultural context. Design/methodology/approach – This paper builds a conceptual model, based on literature review, to illustrate … the effect of communication satisfaction on employees’ OCBs within the Iranian national context. Out of 194 questionnaires …
Persistent link: https://www.econbiz.de/10014851242