This paper presents a platform for analysing public relations in the future. The author suggests a reintroduction of concepts of the public sphere in public relations theory and calls attention to an emerging function of the public sphere. This function is called the public sphere of...

Two sets of questions animate this discussion: (1) What is corporate social responsibility? Why is it desirable? How can it be assessed? (2) Why should public relations practitioners be interested in corporate social responsibility?can public relations do to promote corporate social...

Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate social responsibility...

Purpose – The purpose of this research is to present the findings of a longitudinal case study into the professionalisation of public relations practices and the institutionalisation of corporate social responsibility as a legitimate social and business arrangement. In doing so, there are...

Purpose – The aim of this study is to deepen the understanding of corporate web sites – of which corporate social responsibility, corporate citizenship and sustainable development (CSR/CC/SD) issues are included – which stakeholders are privileged, and which mechanisms of inner and outer...

Purpose – The purpose of this paper is to explore the significance of corporate social responsibility (CSR) as a predictor of organisational commitment of internal publics. More precisely, the study seeks to examine which dimension/s of CSR significantly predict/s which dimension of...

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...

Purpose – The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective brakes. The research focuses on the attributions of cause and responsibility and, thereby, the practices...

This paper shows how new technologies open up significant research and development opportunities for the PR industry. It reviews public relations evaluation methodologies that can progress from evaluating media coverage of small numbers of “messages” to the development of systems for...

Purpose – The purpose of this paper is to explore the communication strategies corporations adopt for Facebook and/or Twitter, and the consistency of communication strategies used on both Facebook and Twitter. Design/methodology/approach – A content analysis of 2011 Fortune 1000 corporate...