Showing 1 - 10 of 85
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding … -- Reputation spillover: corporate crises’ effects on country reputation -- Communication evaluation and measurement: connecting …
Persistent link: https://www.econbiz.de/10012680714
The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than … effective as a medium to reach key audiences. This paper initially studies the appeal of the Internet over today's dominant … organisation does use the Internet, the results are positive.  …
Persistent link: https://www.econbiz.de/10014851118
Purpose – The aim is to study how the chemical industry in Tarragona (Spain) uses the internet to communicate with its … state of information concerning chemical risk on the corporate websites of such organisations, and the risk communication … strategy of these companies through the internet. It also presents the design of a specific methodology suitable for analysing …
Persistent link: https://www.econbiz.de/10014850840
new EU communication strategy that builds on existing and previous experience. Findings – Emotion was extensively used by … effective use of emotion. Practical implications – The EU must manage its communication needs in a new way. Originality …/value – The EU has neglected a critical area of communication effectiveness, and should address this problem by applying …
Persistent link: https://www.econbiz.de/10014850900
Purpose – The purpose of this paper is to contribute to understanding of crisis communication application and theory by … its effectiveness in managing the crisis as prescribed in Situational Crisis Communication Theory. Analysis of rejection … make their crisis communication more interactive in an online environment. Research limitations/implications – The study is …
Persistent link: https://www.econbiz.de/10014850965
live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …
Persistent link: https://www.econbiz.de/10014851083
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own corporate culture; the national cultures of the...
Persistent link: https://www.econbiz.de/10014851106
communication processes within their organisation.  …
Persistent link: https://www.econbiz.de/10014851107
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108
Purpose – The purpose of this paper is to explore the relationship between clientelist relationships and economics in public relations practice in European Mediterranean countries and Latin America. It considers the cases of Greece, Italy, Portugal, Spain, Brazil, Chile, and Mexico....
Persistent link: https://www.econbiz.de/10014851203