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Living the sweet (d)Life: public relations, IMC, and diabetes
Quesinberry Stokes, Ashli - In: Journal of Communication Management 13 (2009) 4, pp. 343-361
Purpose – This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing communications (IMC), particularly the public relations component, represents an emerging direction in health product...
Persistent link: https://www.econbiz.de/10014850901
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#Migrantcrisis: “tagging” the European migration crisis on Twitter
Ferra, Ioanna; Nguyen, Dennis - In: Journal of Communication Management 21 (2017) 4, pp. 411-426
Purpose The purpose of this paper is to explore how the transnational discourse on the migrant crisis materialized on Twitter; it analyses how different stakeholders make use of online platforms to engage in the transnational digital public sphere in a crisis context. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014851192
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Legitimization as a rhetorical process in a regulatory agency
Berry, Alison - In: Journal of Communication Management 21 (2017) 2, pp. 124-139
Purpose The purpose of this paper is to identify how the US Council for Higher Education Accreditation (CHEA) communicatively engaged in legitimization concerning accreditation. Design/methodology/approach This study utilized the rhetorical analysis approach outlined by Hoffman and Ford (2010)...
Persistent link: https://www.econbiz.de/10014851310
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Corporate rhetorical strategies in the legitimation of genetically modified foods
Gauthier, Jeffrey; Kappen, Jeffrey A. - In: Journal of Communication Management 21 (2017) 3, pp. 218-235
Purpose The purpose of this paper is to examine the rhetorical strategies used by organizations when the legitimacy of their products is challenged by stakeholders’ sustainability concerns. Design/methodology/approach The approach involves rhetorical analysis of texts addressing the...
Persistent link: https://www.econbiz.de/10014851348
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Environmentalists NGOs and the construction of the culprit: semiotic analysis
Catellani, Andrea - In: Journal of Communication Management 15 (2011) 4, pp. 280-297
rhetoric; the methodology is qualitative and exploratory. A part of the text published on the web sites of the two ironic …, which can be compared to some forms of ecological thought. Nonetheless, it is based on some forms of rhetoric and ideology … help in enriching research on the rhetoric of environmental communication, and can integrate more quantitative approaches …
Persistent link: https://www.econbiz.de/10014850947
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O, come in equivocator! The fallacies of reengineering
Weiss, Edmond H. - In: Journal of Communication Management 2 (1997) 1, pp. 40-47
It cannot be known for sure, but it appears that the sentence uttered most often by advocates for the reengineering construct is: ‘Reengineering is not downsizing!’ This disputed association of terms usually draws a defensive complaint or disclaimer from reengineering enthusiasts and from...
Persistent link: https://www.econbiz.de/10014851019
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The impact of organisational culture research on the practice of public relations by regional television
Harris, Phil; Ziegler‐Pierce, Silke; Harris, Irene - In: Journal of Communication Management 4 (1999) 1, pp. 43-55
This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A comprehensive review of the organisational culture literature is made and frameworks based upon this understanding are argued by...
Persistent link: https://www.econbiz.de/10014851079
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Systems theories and public relations practice
Gregory, Anne - In: Journal of Communication Management 4 (2000) 3, pp. 266-277
The emergence of public relations as an academic and practitioner discipline has benefited from input from many sources: social science, behavioural science, engineering, philosophy, business and management. One of the main theoretical underpinnings is systems theory, with parallels being drawn...
Persistent link: https://www.econbiz.de/10014851098
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The European public relations body of knowledge
Verčič, Dejan - In: Journal of Communication Management 4 (2000) 4, pp. 341-351
The paper reports on the European Public Relations Body of Knowledge project (coordinated by the author for the European Association for Public Relations Research and Education, CERP Education & Research) that investigates the present state of public relations knowledge in Europe. The project...
Persistent link: https://www.econbiz.de/10014851104
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Managing legal crises: Strategic communication in the court of public opinion
Fitzpatrick, Kathy - In: Journal of Communication Management 4 (2000) 4, pp. 385-394
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108