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Living the sweet (d)Life: public relations, IMC, and diabetes

Quesinberry Stokes, Ashli - In: Journal of Communication Management 13 (2009) 4, pp. 343-361

Purpose – This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing communications (IMC), particularly the public relations component, represents an emerging direction in health product...

Persistent link: https://www.econbiz.de/10014850901

Environmentalists NGOs and the construction of the culprit: semiotic analysis

Catellani, Andrea - In: Journal of Communication Management 15 (2011) 4, pp. 280-297

rhetoric; the methodology is qualitative and exploratory. A part of the text published on the web sites of the two ironic …, which can be compared to some forms of ecological thought. Nonetheless, it is based on some forms of rhetoric and ideology … help in enriching research on the rhetoric of environmental communication, and can integrate more quantitative approaches …

Persistent link: https://www.econbiz.de/10014850947

O, come in equivocator! The fallacies of reengineering

Weiss, Edmond H. - In: Journal of Communication Management 2 (1997) 1, pp. 40-47

It cannot be known for sure, but it appears that the sentence uttered most often by advocates for the reengineering construct is: ‘Reengineering is not downsizing!’ This disputed association of terms usually draws a defensive complaint or disclaimer from reengineering enthusiasts and from...

Persistent link: https://www.econbiz.de/10014851019

#Migrantcrisis: “tagging” the European migration crisis on Twitter

Ferra, Ioanna; Nguyen, Dennis - In: Journal of Communication Management 21 (2017) 4, pp. 411-426

Purpose The purpose of this paper is to explore how the transnational discourse on the migrant crisis materialized on Twitter; it analyses how different stakeholders make use of online platforms to engage in the transnational digital public sphere in a crisis context. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014851192

Legitimization as a rhetorical process in a regulatory agency : An examination of rhetoric from the US Council for Higher Education Accreditation

Berry, Alison - In: Journal of Communication Management 21 (2017) 2, pp. 124-139

Purpose The purpose of this paper is to identify how the US Council for Higher Education Accreditation (CHEA) communicatively engaged in legitimization concerning accreditation. Design/methodology/approach This study utilized the rhetorical analysis approach outlined by Hoffman and Ford (2010)...

Persistent link: https://www.econbiz.de/10014851310

Corporate rhetorical strategies in the legitimation of genetically modified foods

Gauthier, Jeffrey; Kappen, Jeffrey A. - In: Journal of Communication Management 21 (2017) 3, pp. 218-235

Purpose The purpose of this paper is to examine the rhetorical strategies used by organizations when the legitimacy of their products is challenged by stakeholders’ sustainability concerns. Design/methodology/approach The approach involves rhetorical analysis of texts addressing the...

Persistent link: https://www.econbiz.de/10014851348

Argumentation strategies in lobbying: toward a typology

Lock, Irina; Davidson, Scott - In: Journal of Communication Management 28 (2023) 2, pp. 345-364

Purpose This paper develops a typology of argumentation strategies used in lobbying. Unlike in other strategic … of argumentation strategies that a public affairs professional will choose are based on the contingency of the issue … implications The paper describes how public affairs professionals influence public policy through their argumentation strategies …

Persistent link: https://www.econbiz.de/10015349431

International public relations and the Internet: Diffusion and linkages

Verčič, Dejan; Razpet, Aleš; Dekleva, Samo; Šlenc, Mitja - In: Journal of Communication Management 5 (2001) 2, pp. 125-137

The World Wide Web may be worldwide in its potential consumption, but hardly in its production. It demonstrates that globalisation is not a general state of affairs of the world, but a process of uneven development even, or maybe even more so, in the field of new technologies. The same can be...

Persistent link: https://www.econbiz.de/10014850662

Electronic relationships: Interactivity, Internet branding and the public sphere

Motion, Judy - In: Journal of Communication Management 5 (2001) 3, pp. 217-230

This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster electronic relationships. A key concept discussed in the...

Persistent link: https://www.econbiz.de/10014850669

Intranets and employee communication: PR behind the firewall

Murgolo‐Poore, Marie; Pitt, Leyland - In: Journal of Communication Management 5 (2001) 3, pp. 231-241

The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the...

Persistent link: https://www.econbiz.de/10014850670