ROYNE, MARLA B.; FOX, ALEXA K.; DEITZ, GEORGE D.; … - In: Journal of Consumer Affairs 48 (2014) 3, pp. 515-534
type="main" xml:id="joca12051-abs-0001" This study examines the effect of consumer health-consciousness on attitude toward dietary supplements as well as consumer perceptions of supplement risks and benefits when compared to their prescription drug counterparts. The authors investigate three...