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~isPartOf:"Journal of Consumer Affairs"
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CELSI, MARY WOLFINBARGER
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GILLY, MARY C.
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SCHAU, HOPE JENSEN
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Journal of Consumer Affairs
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
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Journal of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Business horizons
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Economics Papers from University Paris Dauphine
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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The Routledge companion to digital consumption
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Consumer-brand relationships : theory and practice
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Exploring the rise of fandom in contemporary consumer culture
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Gender, culture, and consumer behavior
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It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group
GILLY, MARY C.
;
CELSI, MARY WOLFINBARGER
;
SCHAU, HOPE JENSEN
- In:
Journal of Consumer Affairs
46
(
2012
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10010543984
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