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~isPartOf:"Journal of Consumer Behaviour"
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Impact of TV dramas on consumers' travel, shopping and purchase intentions
Ertz, Myriam
;
Sarigöllü, Emine
;
Karakas, Fahri
; …
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 655-669
Persistent link: https://www.econbiz.de/10012406586
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