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Journal of Consumer Behaviour
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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How language affects consumers' processing of numerical cues
Gunasti, Kunter
;
Kara, Selcan
;
Ross, William T.
;
Duclos, Rod
- In:
Journal of Consumer Behaviour
20
(
2020
)
2
,
pp. 460-473
Persistent link: https://www.econbiz.de/10012406571
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