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Creating Diderot unities – quest for possible selves?
Davis, Teresa; Gregory, Gary - In: Journal of Consumer Marketing 20 (2003) 1, pp. 44-54
This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes...
Persistent link: https://www.econbiz.de/10014848313
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Impacts of senior citizens’ lifestyle on their choices of elderly housing
Kim, Sung‐hyuk; Kim, Hong‐bumm; Gon Kim, Woo - In: Journal of Consumer Marketing 20 (2003) 3, pp. 210-226
This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital city of Korea, at the time of the...
Persistent link: https://www.econbiz.de/10014848327
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Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers
Sun, Tao; Horn, Marty; Merritt, Dennis - In: Journal of Consumer Marketing 21 (2004) 5, pp. 318-331
and lifestyles differences between idiocentrics (individualists) and allocentrics (collectivists) at the emic level (USA …
Persistent link: https://www.econbiz.de/10014848410
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Analysis of the healthy lifestyle consumer
Divine, Richard L.; Lepisto, Lawrence - In: Journal of Consumer Marketing 22 (2005) 5, pp. 275-283
Purpose – The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach – A cluster analysis was used to divide consumers into healthy and unhealthy lifestyle...
Persistent link: https://www.econbiz.de/10014848475
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Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns
Hopkins, Christopher D.; Roster, Catherine A.; Wood, … - In: Journal of Consumer Marketing 23 (2006) 2, pp. 87-99
Purpose – This research proposes to examine how the retirement experience in the USA is cultivated via the appraisal process and reflected in post‐retirement lifestyle postures and consumption changes. Design/methodology/approach – A sample of 298 recent retirees were surveyed to test...
Persistent link: https://www.econbiz.de/10014848518
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Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis
Fraj, Elena; Martinez, Eva - In: Journal of Consumer Marketing 23 (2006) 3, pp. 133-144
Purpose – The aim of this study is to identify what values and lifestyles best explain environmentally friendly …
Persistent link: https://www.econbiz.de/10014848525
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Does marketing undermine public health?
Royne, Marla B.; Levy, Marian - In: Journal of Consumer Marketing 25 (2008) 7, pp. 473-475
with public health officials to help improve public health through the marketing of healthy lifestyles. Practical … healthier lifestyles while companies maintain their profitability.  …
Persistent link: https://www.econbiz.de/10014848700
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Canadian and French men's consumption of cosmetics: a comparison of their attitudes and motivations
Souiden, Nizar; Diagne, Mariam - In: Journal of Consumer Marketing 26 (2009) 2, pp. 97-109
Purpose – This paper aims to investigate the attitude of males toward the consumption and purchase of men's cosmetic products. More specifically, the research intends to clarify the impact of personal variables (i.e. self‐image consciousness, ageing effects, physical attractiveness, state of...
Persistent link: https://www.econbiz.de/10014848714
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Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
He, Yanqun; Zou, Deqiang; Jin, Liyin - In: Journal of Consumer Marketing 27 (2010) 7, pp. 615-628
Purpose – The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and … analysis. Multiple regression analyses were performed to explore the relationships between lifestyles and consumption patterns … marketers may better approach affluent Chinese consumers with various lifestyles.  …
Persistent link: https://www.econbiz.de/10014848848
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The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
Qing, Ping; Lobo, Antonio; Chongguang, Li - In: Journal of Consumer Marketing 29 (2012) 1, pp. 43-51
Purpose – The purpose of this paper is to examine how variables related to lifestyle and ethnocentrism influence Chinese consumers' attitudes and intentions towards the purchase of domestic and imported fresh fruit. Design/methodology/approach – A survey instrument was developed using...
Persistent link: https://www.econbiz.de/10014848935