scanner data for five different food categories. Findings The model is supported by actual purchasing data in all categories …

consumers, in the transition generation (25-44 years) (Sinha, 2011), toward sustainability in the luxury lodging industry … Travel agents”, “Rewards for green behaviour” and “frequent communication around sustainability efforts” have been identified … as some of the key motivations for consumers to choose sustainability. Some deterrents have been identified as “limited …

expands the extant literature on green purchasing behavior to cover daily consumer goods extending beyond organic food. This …

their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer … of consumers in each organic food market segment and their attitudes toward organic food consumption. Originality …/value – Organic food consumption is growing at a fast pace despite economic problems around the world. This study has identified three …

Purpose – The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food … consumption and marketing. Design/methodology/approach – This editorial discusses the mutually recursive relationship between food … future research. Findings – Food consumption plays a central role within Asian cultures and markets. Thus, understanding …

. With over one-third of household expenditures spent on food in Chinese cities, the formulation of brand positions and … promotions can be informed through a greater understanding of the influence of family dynamics on food consumption. Social …