Kim, Hong‐bumm; Gon Kim, Woo; An, Jeong A. - In: Journal of Consumer Marketing 20 (2003) 4, pp. 335-351
Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of...