Sunstein, Cass - In: Journal of Consumer Policy 37 (2014) 4, pp. 583-588
<Para ID="Par1">This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research,...</para>