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~isPartOf:"Journal of Consumer Policy"
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Journal of Consumer Policy
Asia Pacific journal of marketing and logistics
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Asia Pacific Journal of Marketing and Logistics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of Asia Pacific business
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Journal of current issues and research in advertising : JCIRA
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Journal of Historical Research in Marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of advertising : official publication of the American Academy of Advertising
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Does Puffery Deceive? An Empirical Investigation
Gao, Zhihong
;
Scorpio, Elaine
- In:
Journal of Consumer Policy
34
(
2011
)
2
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009150525
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