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A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay
Kim, Tom Joonhwan; Srivastava, Joydeep - In: Journal of Consumer Psychology 31 (2020) 2, pp. 263-282
Persistent link: https://www.econbiz.de/10012407274
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To Partition or Not to Partition : Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins
Kim, Tom Joonhwan; Srivastava, Joydeep - In: Journal of Consumer Psychology 32 (2021) 2, pp. 251-273
Persistent link: https://www.econbiz.de/10012535540