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Shape‐ and Trait‐Congruency : Using Appearance‐based Cues as a Basis for Product Recommendations
Vallen, Beth; Sridhar, Karthik; Rubin, Dan; Ilyuk, Veronika - In: Journal of Consumer Psychology 29 (2018) 2, pp. 271-284
Persistent link: https://www.econbiz.de/10012083005
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Above the Scam : Moral Elevation Reduces Gullibility
Hamby, Anne; McFerran, Brent; Dahl, Darren W. - In: Journal of Consumer Psychology 32 (2021) 3, pp. 466-474
Persistent link: https://www.econbiz.de/10012632893