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A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising
Roose, Gudrun
;
Vermeir, Iris
;
Geuens, Maggie
;
Van …
- In:
Journal of Consumer Psychology
29
(
2019
)
3
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012083025
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