Young; hyphen; Ha, Won; Park, Sehoon; Hee; hyphen; Ahn, … - In: Journal of Consumer Research 36 (2009) 3, pp. 463-463
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not...
