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Product Familiarity and Learning New Information.

Johnson, Eric J; Russo, J Edward - In: Journal of Consumer Research 11 (1984) 1, pp. 542-50

Persistent link: https://www.econbiz.de/10005834834

Identifying Misleading Advertising.

Russo, J Edward; Metcalf, Barbara L; Stephens, Debra - In: Journal of Consumer Research 8 (1981) 2, pp. 119-31

Persistent link: https://www.econbiz.de/10005785270

More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn.

Russo, J Edward - In: Journal of Consumer Research 1 (1974) 3, pp. 68-72

Persistent link: https://www.econbiz.de/10005785508

Sex Typing and Consumer Behavior: A Test of Gender Schema Theory.

Schmitt, Bernd H; Leclerc, France; Dube-Rioux, Laurette - In: Journal of Consumer Research 15 (1988) 1, pp. 122-28

Persistent link: https://www.econbiz.de/10005735653

Waiting Time and Decision Making: Is Time like Money?

Leclerc, France; Schmitt, Bernd H; Dube, Laurette - In: Journal of Consumer Research 22 (1995) 1, pp. 110-19

Persistent link: https://www.econbiz.de/10005738958

Will Products Look More Attractive When Presented Separately or Together?

Hsee, Christopher K; Leclerc, France - In: Journal of Consumer Research 25 (1998) 2, pp. 175-86

This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately (separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation). Six studies, involving either...

Persistent link: https://www.econbiz.de/10005785280