John G. Lynch Jr.; Netemeyer, Richard G.; Spiller, … - In: Journal of Consumer Research 37 (2010) 1, pp. 108-128
Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...