Past research has shown that a physical experience can influence metaphorically linked psychological judgment. However, the underlying mechanisms have not been formally tested. This article examines the role of semantic activations underlying such influences, focusing on the effects of a...

People are said to be loss averse when their pain of losing something exceeds their joy of gaining it. This research proposes and tests a new moderator of loss aversion: the type of relationship norms salient at the time the loss or the gain is experienced. We suggest that mere salience of the...

In three sets of experiments, we propose and find a cognitive shift caused by heightened physiological states such as sexual desire and hunger. In particular, it was found that exposure to images of sexy women decreases male consumers’ perception of being connected to others. A similar effect...

This article investigates how two dimensions of psychological distance (i.e., temporal distance and social distance) jointly affect consumers' evaluations of products. Drawing on the properties of psychological distance and diminishing sensitivity to the increase in distance, we show an...