Prior research has demonstrated that actions are regretted more than inactions in the short term. We show that, in limited purchase opportunities-situations where the purchase decision cannot be reversed-not purchasing (inaction) is seen as a loss and is associated with greater short-term regret...

Consumers often search for and choose from ordered sets, commonly from options listed from best to worst. Normatively, such declining orderings maximize expected value from search and should lead to more positive evaluations of the experience compared to searching improving orderings. We...

This article explores the effects of two distinct retail choice architectures—those that organize assortments by attributes and those that organize items by benefits. Relative to attribute-based organizations, benefit-based organizations lead to more abstract construal and heighten similarity...

Recent consumer research suggests that lowering search costs for quality information reduces consumer price sensitivity by creating greater perceived differentiation among brands (e.g., Kaul and Wittink 1995; Lynch and Ariely 2000). We argue that lowering quality search costs by smart agents can...