This research investigates the impact of a corporate oral health initiative aimed at disadvantaged Hispanic families, especially the children. We find that the initiative promotes oral health behaviors only among less acculturated families. Moreover, it does so by both enhancing participant...

In this article we examine whether and why preferences for a good produced by its mere and arbitrary possession (i.e., a mere-possession effect) occurs even in the absence of actual possession. In two experiments, we demonstrate that merely possessing a coupon for a product, as opposed to the...

This research examines the largely unexamined effect of incidental pride on consumer self-control. The results demonstrate that incidental pride influences long-term goal pursuit through dual processes that result in conflicting outcomes for consumer decisions: indulgent choices when promoting a...

Consumers often gauge their own and others' preferences for products through social comparisons. This research examines the role of consumers' need for uniqueness (CNFU) in two common social comparisons: projection and introjection. Consumers project (i.e., rely on their own preferences to...

This article focuses on the complex role of category knowledge in context effects by examining how knowledge interacts with the mode of information presentation (verbal vs. numerical) to moderate the magnitude of the attraction effect. On the basis of Chakravarti and Lynch's framework for...

This research focuses on a pervasive but largely unexamined product attribute-freshness date-to shed light on how and why its influence on the consumption of perishable products changes with product ownership. Drawing on recent research on the endowment effect, we demonstrate that even when the...

This article draws on social dilemma theory and reference group theory to understand the individual boycott decision and tests the predictions stemming from this conceptualization in two experiments. Consistent with our predictions, consumers' likelihood of participating in both economic and...