Debenedetti, Alain; Oppewal, Harmen; Arsel, Zeynep - In: Journal of Consumer Research 40 (2014) 5, pp. 904-904
Place attachment is one’s strong emotional bond with a specific location. While there are numerous studies on the topic, the literature pays little attention to commercial settings. This is because they are seen as too insipid to rouse attachment. Consumer research, however, suggests...