Is the increase in away‐from‐home food consumption partially responsible for the rising prevalence of overweight consumers? Some believe that this may be the case since restaurants are not required to make easily accessible nutrition information available at the point of purchase. A field study,...

In this article, trait aspects of vanity are defined and scales measuring these aspects are developed. Extensive validation procedures are employed, including assessing the relationships between the vanity scales and numerous consumer-related attitudes and behaviors. Five studies, encompassing...

Results of two studies designed to assess the manner in which the deal proneness construct is best conceptualized are presented. On the basis of a review of the sales promotion literature, three alternatives are identified: (1) deal proneness is a general construct that encompasses various deal...

This article examines the differential effects of two types of semantic cues: (1) cues connoting that an advertised price discount exhibits low consistency over time, and (2) cues connoting that an advertised discount is highly distinctive vis-a-vis competitors. Results suggest that, for...