Kim, B. Kyu; Zauberman, Gal; Bettman, James R. - In: Journal of Consumer Research 39 (2012) 4, pp. 867-867
Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article...