Ratchford, Brian T.; Talukdar, Debabrata; Lee, Myung-Soo - In: Journal of Consumer Research 34 (2007) 1, pp. 111-119
Using three cohorts of data from field surveys of new car buyers in 1990, 2000, and 2002, this study seeks to determine how the Internet fits into patterns of information search for recent car buyers. We believe that our study provides the most complete analysis to date of how the Internet is...
