Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of Consumer Research 41 (2015) 6, pp. 1426-1426
We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our research within the context of warning sign icons and show how subtle differences in iconography can affect human behavioral response. Across...