Nicolao, Leonardo; Irwin, Julie R.; Goodman, Joseph K. - In: Journal of Consumer Research 36 (2009) 2, pp. 188-188
Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. We test this experience recommendation and show that it may be misleading in its general form. Valence of the outcome...
