Tian, Wenhui; Li, Yanjun; Li, Linzhu - In: Journal of Contemporary Marketing Science 4 (2021) 3, pp. 424-446
Purpose: The paper aims to clarify the influence of different picture contents on consumer's willingness to click pictures when shopping for agricultural products online and examine the intermediary mechanism and boundary conditions of the impact. Design/methodology/approach: The paper opted...
