EPSTEIN, MARC J.; YUTHAS, KRISTI - In: Journal of Developmental Entrepreneurship (JDE) 18 (2013) 01, pp. 1350006-1
Microfinance institutions (MFIs) have largely focused on urban markets, leaving the rural poor underserved. The high costs of serving rural markets has often been identified as the key impediment to serving these markets, resulting in saturation and heavy competition in urban markets while poor...