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these developments and points out strategies for Human Resources Management and Marketing in how to cope with upcoming … Marketing auf, um diese bevorstehenden Herausforderungen zu bewältigen. …
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Drawing upon key arguments of prevailing theoretical perspectives in international business, this study aims to explain the ownership and market entry strategies of emerging country multinational enterprises (MNE) in a transition country. To this end, the Turkish MNEs' ownership (joint venture...
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This paper contributes to SME internationalization theory by offering regionspecific propositions on early internationalization of Central and Eastern European (CEE) firms. We suggest that special treatment of international new ventures from CEE transition economies is justified due to...
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