Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...
