The article presents a model that analyzes the optimal strategy of multi-product firms when consumers are affected by reference prices. Generally, the stronger the consideration of reference prices is, the more intensified the competition is and the lower are the prices and profits. In some...

We investigate the influence of social approval, reputation, and individual characteristics on voting behavior in the German version of the TV show “Come Dine With Me”. Five contestants prepare a dinner for each other during the course of a week and evaluate each other’s performance. The...

We test concerns for relative standing with respect to private consumption, income, leisure, savings, and personal characteristics, using data from a classroom survey. Our results show highest degrees of positionality for personal characteristics and income. In order to explain positionality, we...