Previous research has demonstrated that people’s concern about their position relative to a reference group (i.e., positional concern) is stronger in some domains than in others. Our survey data reveals that people care more about their relative position in domains where they have to engage in...

There is ample evidence that women do not react to competition as men do and are less willing to enter a competition than men. In this paper, we use personality variables to understand the underlying motives of women (and men) to enter a competition or avoid it. We use the Big Five personality...

This paper details the conceptual and empirical development of a 10-item scale to measure consumer competitive arousal (CCAr). Consumers experience competitive arousals in a wide variety of consumption contexts. Though the subject has been of interest in several recent studies, neither a...

This paper studies the pure framing effect of price discounts, focusing on its impact on consumer search behavior. In a simple two-shop search experiment, we compare search behavior in base treatments (where both shops post net prices without discounts) to discount treatments (where either the...

To maintain a chance of occasionally beating a stronger player in a competition waged over several fields, a weaker player should give up on some of the fields and concentrate resources on the remaining ones. But when do weak players actually do this? And which fields do they give up when the...