Current studies on eco-labeling have been limited because they either examine the relationship between individual characteristics and eco-behavior or between label characteristics and eco-behavior. We extend this literature by designing and testing a model that explicitly links how the...

Techniques such as neuroimaging and molecular genetics are increasingly used to investigate economic theory, decision making behavior and personality traits related to economic behavior (e.g., risk attitudes, reward dependence). The generalizability of this research is ultimately limited,...