Although previous studies of consumer choice have found that common features of alternatives are cancelled and that choices are based only on unique features, a recent study has suggested that common features are canceled only when they are irrelevant in regard to all unique features. The...

This study investigated the emotional response in a disjunction condition. Participants were presented with a hypothetical three-condition scenario in which they imagined that they had submitted their application for admission to two universities. In the two conditions of certainty, the...