In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish...

Adolescents’ environmentally relevant behaviour is primarily carried out in a family context. Yet, it is usually studied and discussed in an individual decision-making perspective only. In a survey involving 601 Danish families, we examine to which extent adolescents’ everyday...

Following the development of advanced neuroimaging techniques, the growing interest in studying the brain’s response to marketing stimuli resulted in the birth of consumer neuroscience within the field of neuroeconomics. However, marketing scholars have remained reluctant to adopt the...