Sugden, Robert; Zheng, Jiwei; Zizzo, Daniel John - In: Journal of Economic Psychology 39 (2013) C, pp. 21-31
We investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals’ buying or selling decisions at given prices. We find anchoring effects only when the anchor value is framed as a plausible price for the...