This article introduces the emergency purchasing situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our...

This theoretical paper presents an incentive salience model of intertemporal choice. The model is a variation of the quasi-hyperbolic discounting model. Based on the distinction between ‘wanting’ and ‘liking’, the paper presents one possible explanation of impulsive choices of smaller...

We study the interplay between leading-by-example and group identity in a three-person sequential voluntary contributions game experiment. A common identity between the leader and her two followers is beneficial for cooperation: average contributions are more than 30% higher than in a benchmark...

Consumers in many countries often give voluntary payments of money (tips) to the workers who have served them. These tips are supposed to be a reward for service and research indicates that they do increase with customers’ perceptions of service quality. This paper contributes to the...

This study examined factors impacting the success of Black male students in a Southwestern US community college. Data were collected using multiple sources, including semi-structured interviews (n=29), unstructured concept mapping, non-participant observations, and a focus group. Study findings...

This paper presents a formalization and modification of Martin Seligman’s concept of full life, employing basic microeconomics. A class of Stone–Geary utility functions is proposed as an analytical tool for scrutinizing individual decision making with respect to a pleasant, engaged and...

A recent literature emphasizes that gender differences in the labor market may in part be driven by a gender gap in willingness to compete. However, whereas experiments in this literature typically investigate willingness to compete in private environments, real world competitions often have a...

Many people judge that it is permissible to harm one person in order to save many in some circumstances but not in others: it matters how the harm comes about. Researchers have used trolley problems to investigate this phenomenon, eliciting moral judgments or behavioral predictions about...

No behavior sits in a vacuum, and one behavior can greatly affect what happens next. We propose a conceptual frame within which a broad range of behavioral spillovers can be accounted for when applying behavioral science to policy challenges. We consider behaviors which take place sequentially...

The article presents a model that analyzes the optimal strategy of multi-product firms when consumers are affected by reference prices. Generally, the stronger the consideration of reference prices is, the more intensified the competition is and the lower are the prices and profits. In some...