Hoti, Suhejla; McAleer, Michael; Slottje, Daniel - In: Journal of Economic Surveys 20 (2006) 4, pp. 715-729
Brand names or trademarks carry incredible economic power and prestige. There is increasing recognition by world bodies that intellectual property (IP), whether manifested in patents, trademarks, copyrights or trade secrets, is highly valuable and must be protected through robust IP enforcement....