Langga, Ande; Kusumawati, Andriani; Alhabsji, Taher - In: Journal of Economic and Administrative Sciences 37 (2020) 4, pp. 577-595
Purpose: Investigating the influence of intensive distribution and sales promotion towards customer-based brand equity, repurchase intention and word-of-mouth (WOM) (study on Suzuki car owners in PT Surya Batara Mahkota Wilayah Nusa Tenggara Timur). Design/methodology/approach: The research was...