Frank, Richard G.; Salkever, David S. - In: Journal of Economics & Management Strategy 6 (1997) 1, pp. 75-90
During the 1980s the share of prescriptions sold by retail pharmacies that was accounted for by generic products roughly doubled. The price response to generic entry of brand-name products has been a source of controversy. In this paper we estimate models of price responses to generic entry in...
