Burgess, Stephen; Karanasios, Stan - In: Journal of Electronic Commerce in Organizations (JECO) 6 (2008) 4, pp. 1-7
This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships...
