Lee, Sang M.; Katerattanakul, Pairin; Hong, Soongoo - In: Journal of Electronic Commerce in Organizations (JECO) 3 (2005) 1, pp. 13-34
This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness?...