Patnasingam, Pauline; Gefen, David; Pavlou, Paul A. - In: Journal of Electronic Commerce in Organizations (JECO) 3 (2005) 3, pp. 69-82
Given the uncertainties of e-business, this paper examines the role of institutional trust, which has been viewed as a key facilitator of electronic marketplaces (Pavlou, Tan, & Gefen 2003). In doing so, we draw upon the principles of research on traditional EDI via value-added-networks to...
