Chang, Shao-Chi; Chen, Sheng-Syan; Chou, Robin K.; Lin, … - In: Journal of Empirical Finance 19 (2012) 3, pp. 309-318
We undertake a firm-level analysis of the relation between National Football League (NFL) game outcomes and the return patterns of Nasdaq firms headquartered geographically near the NFL teams. We find that a team's loss leads to lower next-day returns for locally headquartered stocks and that...