Kumar, Anil; Mangla, Sachin Kumar; Luthra, Sunil; Rana, … - In: Journal of Enterprise Information Management 31 (2018) 5, pp. 674-703
Purpose: Consumers have the multiple options to choose their products and services, which have a significant impact on the pattern of consumer decision making in digital market and further increases the challenges for the service providers to predict their buying pattern. In this sense, the...