Daowd, Ahmad; Hasan, Ruaa; Eldabi, Tillal; … - In: Journal of Enterprise Information Management 34 (2020) 3, pp. 838-859
Purpose: With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be...